Imagen 4 — AI Image Generator

Photographic and cinematic work. Exceptional colour and light.

Imagen 4

Imagen 4 is made by Google DeepMind. Exceptional colour and light. Its output looks graded rather than raw, which suits editorial and cinematic requests.

Where it struggles: Content filtering is stricter than most, and it refuses more prompts around people than the alternatives.

Reach for it when the job is photographic and cinematic work. For anything else, the model directory has a comparison of the alternatives — picking by job rather than by version number is most of what separates a good result from an expensive one.

At a glance

Made by
Google DeepMind
Best for
Photographic and cinematic work
Resolution
Up to 2 megapixels
Speed
Moderate
Strongest at
Colour, light, atmosphere
Filtering
Strict, particularly around people

Prompting Imagen 4

All tools

Picking between models

No model here is best at everything, and the pricing reflects compute rather than quality — a slow expensive model is not automatically the right answer. Explore on something fast, render on something good, and read the page for whatever you are about to spend credits on.

Frequently asked questions

What is Imagen 4 best at?

Photographic and cinematic work. Exceptional colour and light. Its output looks graded rather than raw, which suits editorial and cinematic requests.

What are its weaknesses?

Content filtering is stricter than most, and it refuses more prompts around people than the alternatives.

How much does it cost to run?

Credit cost varies by model and output size, and reflects the GPU time a run actually takes. The generator shows the cost for your chosen model before you commit.